Year 1
Live Brief
The 2021 'Bring the Outside In' brief by Hubbub challenged my team of 4 to create a prototype that brought the benefits of nature into low-income inner-city homes. As a result of COVID-19, we focused on secondary research citizen science, and primary research with friends and family. We aimed to create a solution that enabled our target customers to detox from technology while improving their mental well-being. Through an iterative process of ideation, prototyping and testing, our end solution was a 'build-your-own bird feeder and activity book set' utilsing affordable, readily available materials.
Transferable skills:
Scheduling regular team meetings and staying on track despite COVID-19 and remote learning disruptions.
Working in dynamic environments and being flexible to setbacks and pivots.
Exploring a problem space, understanding user needs and generating solutions.
Year 2
Client Brief
Our multi-disciplinary team of 6 chose a client brief centred around maximising flexibility in the Planning Inspectorates' approach to training and learning. Through extensive primary and secondary research with stakeholders, we identified an opportunity space and user desire to promote networking and mentoring. Our solution was a desktop application, 'Find my Mentor', that offered personalised mentoring to employees by connecting mentors and mentees based on shared interests and preferences.
Transferable skills:
Time management when working towards a deadline.
Synthesising months of research and work into a clear and concise report for the client.
Communicating effectively when conducting interviews and workshops.
Using collaborative tools like Teams, Mural and Miro to organise team affairs.
Year 3
Design Project
Our team undertook a project on women's cricket due to a team member's personal frustrations regarding the lack of affordable women's cricket equipment on the market. Through our research, we identified 4 main problem areas: exposure, culture, opportunity and equipment. We focused on designing affordable solutions that would improve the performance of female cricket players. Our final solution was an expandable cricket batting pad which we modelled using low-fidelity prototypes and CAD modelling.
Transferable skills:
Analysing the competitive market, identifying patterns and using critical thinking.
Designing physical prototypes to test with stakeholders.
Using Excel to produce financial reports, cash flow statements, forecasts and risk assessments.